Sankey charts are a powerful tool for clearly illustrating complex relationships in a data-driven way, making it an invaluable resource for anyone involved in data analysis, marketing, and other industries that need to communicate information visually. Created using shapes like arrows and flow lines, Sankey charts are a visual guide for understanding data by showing the direction and flow of relationships.
Let’s dive deep into the basics of creating a Sankey chart and some of its applications.
Creating a Sankey Chart
Sankey charts are created using flow lines joining nodes. Nodes are shaped like arrows and represent the direction or flow of a relationship between different entities. The flow lines represent the amount of data that passes from one node to another, starting from the arrow representing the start node and ending at the arrow representing the final node.
The shapes and coloration of the nodes can have different meanings. The direction and length of the flow lines represent the amount of data transfered in the relationship. This means that the more flow lines pass from start to finish, the larger the amount of data that transfered.
Applications of Sankey Charts
Sankey charts can be used in many different industries, from marketing to finance in order to understand relationships between different variables. One of the most common applications is in marketing, where they can be used to analyze customer data and how different variables impact conversion rates. Another industry where they are commonly used is financial services, where they can be used to analyze customer data and how different variables impact interest rates and loan defaults.
For example, if we were analyzing sales data for a company, we could create a Sankey chart to show the flow of customers between different departments or products. This would allow us to see how much data is transferred between departments and how much data transfers between products.
Furthermore, Sankey charts can also be used in the medical field, where they can be used to analyze data related to patient care and healthcare. They can also be used in the engineering field, where they can be used to analyze data related to equipment maintenance and other processes.
Conclusion
Sankey charts are a powerful tool for clearly illustrating complex relationships in a data-driven way. They can be used in many different industries, from marketing to financial services and medical and engineering fields. By understanding the basics of creating a Sankey chart and some of its applications, anyone can use this tool to better understand complex relationships and help them make better decisions based on data analysis.

SankeyMaster

SankeyMaster is your go-to tool for creating complex Sankey charts . Easily enter data and create Sankey charts that accurately reveal intricate data relationships.