Sankey chart is a type of network visualization technique that captures flow relationships between nodes and links. These charts are used to represent complex data in a graphical and intuitive way, making it easy for anyone to understand. In addition, they are often used in a wide range of domains, from finance and healthcare to psychology and marketing. This article will explore the power and visual appeal of Sankey charts.
Firstly, a Sankey chart is composed of two distinct types of nodes: “source” nodes and “sink” nodes. Each of these nodes represents a source of a flow or a destination of a flow, respectively. The direction of the flow is marked with arrows that connect the nodes. The number of arrows connecting a pair of source and sink nodes corresponds to the volume of the flow between them.
Secondly, Sankey charts represent the flow of resources, information, communication, or energy through networks of relationships. Any type of network data can be represented using Sankey charts, including social networks, economic networks, and data networks. One of the major advantages of Sankey charts is that they can be used for visualizing complex networks, even when the underlying relationships are difficult to summarize or represent. Therefore, they are particularly useful in fields such as social sciences and management.
Thirdly, Sankey charts are particularly useful for representing complex and intricate relationships between nodes and links. Once the source and sink nodes and their relationships are defined, it is easy to visualize the flow of resources or information as an arrow from the source node to the sink node. The size of the arrow can be used to represent the flow volume or rate. In this way, Sankey charts provide a visual mapping of large datasets and complex problems, which is challenging and difficult for humans to represent effectively.
Fourthly, Sankey charts have numerous practical applications in areas such as finance, healthcare, marketing, psychology, and economics. For example, in the finance sector, Sankey charts are used to represent the flow of money between different entities, such as banks, companies, or countries. In healthcare, the flow of resources, such as doctors and nurses, can be represented using Sankey charts. In marketing, the flow of leads, customers, or sales can be visualized using Sankey charts. In psychology, the flow of thoughts and emotions can be explored through Sankey charts. In economics, the flow of income or expenditure can be represented in Sankey charts.
In conclusion, Sankey charts are a powerful tool for visualizing flow relationships in networks of relationships. They are useful in many domains, including social sciences, management, finance, healthcare, marketing, and psychology. By using Sankey charts, we can represent complex and intricate networks of relationships, which can be challenging to understand. Therefore, Sankey charts are an excellent tool for better decision-making, problem-solving, and communication.

SankeyMaster

SankeyMaster is your go-to tool for creating complex Sankey charts . Easily enter data and create Sankey charts that accurately reveal intricate data relationships.