Mapping the Flow: Creative Ways to Visualize Data with Sankey Charts

Sankey diagrams, or Sankey charts, are a powerful tool in the visualization of data, particularly for tracking and displaying information flowing from one process to another. Originating in the late 1800s to depict energy flow in steam ships, today’s Sankey diagrams have evolved into a versatile visual representation that captures the direction, volume, and interconnections of data, making them ideal for a wide range of applications. In this article, we’ll explore the basics of creating Sankey diagrams, their applications in various fields, and creative ways to visualize data with this visually compelling graph type.

Understanding Sankey Charts

A Sankey chart is a graphical representation of a quantity flowing from one category to another. These diagrams are particularly useful for displaying data flow from one process to another within a system. They can show the distribution of data, flows across different categories, and interactions between different processes. The width of the arrows or bars in a Sankey diagram is proportional to the quantity being represented, making it easy to quickly grasp the distribution of data.

Creating a Sankey Chart

Creating a Sankey diagram can be relatively simple with the right tools, though the complexity of the diagram can increase quickly with more categories and flows. Here’s a basic guide on how to create one using Excel:

  1. Data Preparation: Gather your data, categorizing the inputs and outputs, recording the quantity of each flow.

  2. Data Transformation: Use Excel’s pivot table feature to calculate the sum of each category’s output and input.

  3. Chart Creation: Select the output and input data, then create a line chart.

  4. Adjusting Chart Scales: Alter the chart’s secondary vertical axis (right axis) to match the scale of your quantity data.

  5. Customizing Lines: Use Excel’s chart design tools to color the lines and adjust their thickness to match the quantity.

  6. Adding Labels: Ensure your chart is understandable by adding appropriate labels to categories and quantities.

Applications of Sankey Charts

Sankey diagrams are versatile and can be used in numerous fields:

  • Energy Systems: Visualize the flow of energy from different sources to various end-users.
  • Economic Systems: Map the flow of investments or money between different sectors of an economy.
  • Process Analysis: Show transformations and losses in process engineering or waste management contexts.
  • Public Health: Illustrate disease transmission pathways or treatment outcomes.
  • Social Media Analytics: Track the spread of news or content among different platforms and audiences.

Creative Visualization Techniques

  1. Multiple Layer Mapping: Combine Sankey charts with geographical maps to visualize the flow of goods or information across different regions.
  2. Temporal Sankey Diagrams: Use Sankey diagrams to show how processes change over time, adding a temporal layer to the flow.
  3. Interactive Sankey Diagrams: Enhance engagement by making your Sankey diagram interactive, allowing viewers to explore data interactively.
  4. Visual Effects: Employ animations or other visual effects to highlight the key flows or processes within the diagram.

Conclusion

Sankey diagrams offer a unique way to visualize complex data flows, making intricate information accessible and understandable to a wide audience. With their ability to represent multiple variables and flows simultaneously, they are a powerful tool in the hands of data visualization enthusiasts and professionals alike. Whether analyzing energy consumption, tracking social media trends, or analyzing processes in other industries, Sankey diagrams provide a clear and engaging way to understand the connections and relationships within your data.

SankeyMaster

SankeyMaster is your go-to tool for creating complex Sankey charts . Easily enter data and create Sankey charts that accurately reveal intricate data relationships.

SankeyMaster - Unleash the Power of Sankey Diagrams on iOS and macOS.
SankeyMaster is your essential tool for crafting sophisticated Sankey diagrams on both iOS and macOS. Effortlessly input data and create intricate Sankey diagrams that unveil complex data relationships with precision.
SankeyMaster - Unleash the Power of Sankey Diagrams on iOS and macOS.
SankeyMaster is your essential tool for crafting sophisticated Sankey diagrams on both iOS and macOS. Effortlessly input data and create intricate Sankey diagrams that unveil complex data relationships with precision.