Introduction
Sankey charts are a type of visual representation for showing complex relationships between topics. As the term implies, this type of chart is based on flow of information or data but in a sankey chart, the flow is represented through shapes or nodes. It is a highly visual tool for visualizing complex data and relationships. In this article, we will be discussing how to create a sankey chart and its applications.
What are Sankey Charts?
A sankey chart is a type of data visualization that displays nodes and links indicating flow of information or data. These nodes represent different topics or data points, and the links show the direction of the flow. In other words, a sankey chart shows the flow of data between a set of topics or elements.
Applications of Sankey Charts
Sankey charts can be used in various fields including marketing, finance, and economics. They can be used for analyzing customer behavior, traffic flow, revenue flow, and business operations. The following are some of the most common applications of sankey charts:
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Understanding customer behavior: A sankey chart can help you understand customer behavior by showing you the flow of information between different aspects of a customer’s journey.
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Traffic flow analysis: Sankey charts can be used to show the flow of traffic, including vehicles, pedestrians, and public transport, in a specific area.
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Revenue flow analysis: A sankey chart can be used to show the flow of revenue from different sources and departments in a business.
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Business operations analysis: Sankey charts can help organizations analyze their business operations, showing the flow of resources and processes between departments.
Creating a Sankey Chart
Creating a sankey chart involves following these steps:
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Identify the topics or elements: The first step is to identify the topics or elements you want to include in your sankey chart. These can be various topics like departments in a business, or customers in a customer journey.
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Identify the links: After identifying the topics or elements, you will need to determine which links are appropriate. These links should represent the direction of the flow of information or data.
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Choose formatting: You will now need to choose formatting for your sankey chart. This involves selecting the type of shape you want the nodes to be (e.g., a dot, a star, a polygon, etc.), and the color of the links.
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Prepare data: You will need to create data for your sankey chart. This can be in the form of a network, or you can manually add the data to your chart.
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Draw the sankey chart: Once you have selected the nodes, links, and formatting, it’s time to draw your sankey chart. You can use software like Tableau, Microsoft Power BI, or other advanced charting tools to draw your sankey chart. Alternatively, you can use basic software or a simple visual editor to draw your sankey chart.
Creating a Sankey Chart with SankeyChart.io
SankeyChart.io is a fantastic online visualization tool for creating sankey charts. It offers a user-friendly interface, advanced formatting options, and a plethora of customizable features for creating your sankey chart. With SankeyChart.io, you can save your chart as a high-quality PNG or SVG graphic, and share it easily with others through social media, email, or other platforms.
Sankey charts are a valuable tool for unifying complex data and relationships. As long as you understand the basic principles, it’s easy to create and apply sankey charts in your analytics. With the right data and the right tool, you can unveil valuable insights and relationships in your data sets.
SankeyMaster
SankeyMaster is your go-to tool for creating complex Sankey charts . Easily enter data and create Sankey charts that accurately reveal intricate data relationships.
