Creating engaging Sankey charts for your marketing content can help you to better convey the flow of information and make your message more visually appealing. In this article, we’ll go over the step-by-step process of creating Sankey charts and provide tips on how to use them effectively in your marketing materials.
What is a Sankey chart?
A Sankey chart is a type of flowchart that is used to show the flow of inputs and outputs between different processes or areas. It was originally developed by Japanese consultant and scientist Takeo Sankey in the 1950s and is now used in a wide range of fields, from marketing and business to engineering and environmental studies.
Sankey charts are particularly useful for showing the flow of information or resources between different parts of a system. For example, you might use a Sankey chart to show the flow of traffic between different pages on a website, or to show the flow of leads from different marketing channels to your sales process.
How to create a Sankey chart
To create a Sankey chart, you’ll need to follow a few basic steps:
- Determine the purpose of your chart: Before you start creating your chart, it’s important to have a clear idea of what you want to communicate. Consider what information you want to show and how you want to show it.
- Choose a charting tool: There are many charting tools available that you can use to create your Sankey chart. Some popular options include Microsoft Visio, Lucidchart, and SmartDraw.
- Define the inputs and outputs: Next, you’ll need to define the inputs and outputs that you want to show on your chart. This might include things like departments, processes, or marketing channels.
- Create the chart: Using your chosen charting tool, you can now create your Sankey chart. Start by adding the inputs to the top of the chart, then add the outputs for each input. Connect the inputs to the outputs to show the flow of information or resources.
- Customize your chart: Once your chart is created, you can customize it to enhance its visual appeal. You can add colors, shapes, or labels to make it easier to understand, and you can adjust the layout to fit your needs.
Tips for using Sankey charts in marketing
Sankey charts can be a powerful tool for communicating information in marketing materials. Here are a few tips for using them effectively:
- Keep your chart simple: Sankey charts can be complex, but it’s important to keep them simple and easy to understand. Don’t add too much detail or clutter, and focus on the most important information.
- Use colors to highlight key information: Color can be a powerful tool for highlighting important information on your Sankey chart. Use colors to draw attention to the inputs, outputs, or other key components of your chart.
- Show the flow of information: One of the main advantages of a Sankey chart is its ability to show the flow of information or resources. Make sure to highlight the relationships between your inputs, outputs, and processes to make it clear how information flows through your marketing system.
- Consider your audience: Remember that your Sankey chart is likely to be read by a wide range of people, including both technical and non-technical audiences. Make sure to choose your colors, shapes, and labels carefully to ensure that your chart is easy to understand for everyone.
Conclusion
Creating engaging Sankey charts for your marketing content can help you to better convey the flow of information and make your message more visually appealing. By following the steps outlined above and keeping your chart simple, and using colors to highlight key information, you can create effective Sankey charts that help you to communicate your message more effectively.
SankeyMaster
SankeyMaster is your go-to tool for creating complex Sankey charts . Easily enter data and create Sankey charts that accurately reveal intricate data relationships.
