Sankey charts have been around for a while, but they are experiencing a recent surge in popularity as tools to represent complex relationships and data. They are dynamic networks represented with nodes and bonds, and can be used to visualize the hierarchical structure of a network model.
A Sankey chart represents hierarchical relationships in a network, where each node represents a distinct entity, and each bond represents the flow of interdependence or exchange between these entities. The Sankey chart can visually represent numerous complex relationships and hierarchies in data, making it a useful tool for researchers, practitioners, and non-specialists alike. They are often used in network analysis, to see the direction of flow, and to quantify the strength of linkages.
There are a number of applications for using Sankey charts, such as:
- Marketing Analytics: By using Sankey charts to visualize customer flow in a marketing campaign, marketers can see the direction and intensity of customer interactions.
- Supply Chain Analysis: Sankey charts can be used to analyze supply chain interactions and see how goods and services move from one stage to another.
- Energy Systems Analysis: Sankey charts are often used in energy systems analysis to visualize the flow of energy, and how it is extracted, distributed, and consumed within a network.
- Supply Chain Optimization: Through the use of Sankey charts, supply chain managers can identify bottlenecks and areas for improvement.
There are two types of Sankey charts: the simple flow and the two-state flow. The simple flow shows the direction and amount of flow, while the two-state flow shows who flows into, and who flows out of each entity. There are also other variations of Sankey charts, based on the amount of information you would like to have in each diagram, and which flow types you want to emphasize.
So, what makes a Sankey chart so effective? The key lies in the dynamic nature of Sankey charts and the way they present the data in a simple and intuitive manner. Sankey charts can visually represent complex data with accuracy, making it a powerful tool for research and analysis.
It is easy to use different color scales and fonts to make the Sankey chart stand out. You can also use Sankey charts to show hierarchical relationships, or to represent information in a very attractive way. In summary, Sankey Charts are an effective visualization tool for representing complex relationships, data and networks. They can be used in a variety of fields, such as marketing, supply chains, and energy systems. They are a useful tool for researchers, managers, and stakeholders to identify trends, strengths, and areas for improvement, and to make better decisions.
SankeyMaster
SankeyMaster is your go-to tool for creating complex Sankey charts . Easily enter data and create Sankey charts that accurately reveal intricate data relationships.
