Sankey charts are a type of network diagram that uses flow diagrams to represent relationships between two sets of data. When used in business and sciences, these charts can offer a powerful tool for visualizing the connections between different entities and tracking the flow of information or resources.
How Sankey charts work
Most Sankey charts start with a start node labeled ‘Start’ and an end node labeled ‘End’. These nodes represent the two sets of data being tracked, in this case, the number of visits and number of purchases. Next, the chart is divided into flow streams, each representing a direction of movement. For example, a ‘ProductA’ flow stream might represent product sales, while a ‘CustomerC’ flow stream might represent customer visits.
The diagram then represents each flow stream as a line, with the thickness of the line indicating the volume of activity within that stream. For example, a ProductA flow stream might have a thickness of 100 units, indicating that there were 100 productA sales on that day.
Sankey diagrams can be applied to a wide range of data sets, such as customer traffic, stock values, and sales information. To create a Sankey chart, the specific data being tracked must be organized in a way that allows for meaningful comparisons and connections between different data points.
Applications in business and sciences
Sankey charts can be applied to a wide range of business and scientific applications, including marketing, sales, product development, and research analysis.
In marketing and sales, Sankey charts can be used to visualize the impact of promotions and pricing strategies on sales. For example, a salesperson could use a Sankey chart to track the number of sales from each product, and then compare the volume of sales with the number of product placements or advertising campaigns. By comparing the flow streams, the salesperson can identify the most effective sales strategies and make necessary adjustments.
In the field of research, Sankey charts can be used to visualize the flow of research resources between different projects or subjects. For example, an educational researcher could map the information flow between students, professors, and research projects. By tracking the volume of research activity and analyzing the flow of information, the researcher can better understand the effectiveness of their research methods and identify opportunities for improvement.
Overall, Sankey charts offer a compact and visual representation of complex data sets, making it easier to explore the relationships between different entities and explore ways to improve the flow of information or resources between them. By incorporating Sankey charts into their data visualization strategies, users can gain a better understanding of their data and identify opportunities for optimizing their business or scientific processes.

SankeyMaster

SankeyMaster is your go-to tool for creating complex Sankey charts . Easily enter data and create Sankey charts that accurately reveal intricate data relationships.