Sankey Charts: Streamlining Data Visualization for Insight and Action

Data visualization is an essential tool for presenting complex information in a way that is easy to understand and act upon. One type of chart that has gained widespread popularity is the Sankey chart. These charts, also known as Sankey flowcharts, are a powerful way to visualize the flow of data between different entities. In this article, we will explore how Sankey charts are created, and the various applications in which they can be used to gain valuable insights from data.

The Basics of Sankey Chart Creation

Sankey charts are typically created using specialized software such as ProcessOn, Visier, or Dataiku. The software allows users to input data into the chart, and then automatically generates a Sankey chart based on the data. The chart is composed of two main components: the flow path and the node. The flow path represents the flow of data, while the node represents the entity or concept that the data is associated with.

Sankey chart creation is relatively easy once you have access to the appropriate software. The software guides you through the process of inputting your data, and then automatically generates a Sankey chart based on the information. You can adjust various settings and parameters to customize the chart to your needs.

Applications of Sankey Charts

Sankey charts have a wide range of applications in which they can be used to gain valuable insights from data. One popular application is in marketing and sales. By visualizing the flow of leads and prospects through the sales process, marketers can identify areas where they may be losing potential customers or where improvements need to be made in the sales process.

Sankey charts can also be used in finance to track the flow of funds between different accounts, and to identify areas where funds may be flowing inefficiently or where improvements can be made.

Sankey charts are also useful in healthcare and life sciences to track the flow of patients through different stages of treatment, and to identify areas where improvements need to be made in the treatment process.

Other applications of Sankey charts include supply chain management, project management, and business process improvement. By visualizing the flow of data and information, users can gain a better understanding of how different elements interact with each other, and identify areas where improvements can be made.

Conclusion

Sankey charts are a powerful data visualization tool that can be used to gain valuable insights from complex data. By creating a visual representation of the flow of data between different entities, users can better understand the relationships between different data points, and identify areas where they can make improvements or take action. Sankey charts are a valuable tool for any organization that wants to improve their data management and analysis processes. With the right software and a little bit of creativity, they can be used to gain valuable insights and drive positive change in any industry.

SankeyMaster

SankeyMaster is your go-to tool for creating complex Sankey charts . Easily enter data and create Sankey charts that accurately reveal intricate data relationships.