Unraveling Complex Data Stories with Sankey Charts: How to Create Compelling Visuals for Better Insights

Sankey charts are a type of flow diagram that visually represent the movement of quantities between different points in a system. They are particularly useful for visualizing complex data stories where data flows through various channels, such as materials, energy, or people. In this article, we’ll delve into the creation and applications of Sankey charts, illustrating how they can help create compelling visuals for better insights.

What Are Sankey Charts?

Sankey diagrams were named after Captain John Snow, who used them to analyze the geographical spread of the cholera pandemic in London in 1854. These charts are now widely used across various fields, including finance, energy, health, and logistics, to visualize data flow and transformations.

Key Components

A Sankey chart comprises several key components:

  1. Nodes: These represent categories or points in your data. Nodes can be in two different shapes depending on their position on the Sankey diagram – sources, which have only one outgoing flow, sinks, which have only one incoming flow, or transformers, which have both incoming and outgoing flows.
  2. Links: Also called edges, these represent the flow between nodes. The width of the links is proportional to the value of the flow they represent.
  3. Bar Colors: Typically, the color of the links indicates the direction and nature of the flow (e.g., red might represent waste, green might represent energy, etc.).

Benefits of Using Sankey Charts

Enhanced Understanding

Sankey charts allow users to easily comprehend complex data relationships and flows at a glance. The visual emphasis on flow volume through the diagram’s thickness helps in grasping the significant pathways and their relative importance.

Insight Discovery

By visualizing data flows, Sankey charts can reveal insights into your systems that might be obscured in raw data. For instance, identifying bottlenecks, excessive flow into or out of particular nodes, or hidden transfers of large volumes of flow that were previously unnoticed.

Storytelling

Sankey diagrams are powerful data storytelling tools. They can effectively communicate the narrative behind the data, tracing the origins, transformations, and destinations of items or energy.

How to Create a Sankey Chart

Selecting the Right Tool

There are several tools available to create Sankey diagrams. Popular ones include:

  • Tableau: A powerful data visualization tool that simplifies the creation of Sankey diagrams with its drag-and-drop interface.
  • Python (Plotly, Matplotlib): If you’re interested in customizability, Python libraries provide extensive control over the design and data representation.
  • R (ggplot2 for visualization): For users familiar with R, this language offers advanced plotting capabilities.

Data Preparation

Before creating a Sankey chart, ensure your data is structured correctly:

  • Source and Sink Nodes: Identify the nodes that contain the categories for your analysis.
  • Flow Data: Have an organized dataset detailing the flows between the source and sink nodes. This should include the flow quantity for the links connecting your nodes.
  • Category Information: Provide a column that describes each link with a category (e.g., materials, energy, etc.).

Chart Creation Steps

  1. Organize Your Data: Use your prepared data to specify the nodes and flows correctly.
  2. Configure the Chart: In your chosen tool, set up the node and link categories, and adjust scaling, colors, labels, and tooltips as desired.
  3. Adjust the Design: Customize the visual elements, such as line thickness, color schemes, and gridlines, to enhance clarity and aesthetics.
  4. Analyze Results: Once the chart is created, carefully interpret the findings. Look out for patterns, redundancies, or significant information that might inform decisions or strategies.

Real-World Applications

Energy Sector

In the energy sector, Sankey diagrams are used to illustrate energy consumption from renewable to non-renewable sources, transformations in energy use (e.g., from coal to electricity), and distributions to different sectors (e.g., residential, industrial, transport).

Logistics and Supply Chain

Logistics companies use Sankey charts to visualize inventory flows through their networks, helping in identifying areas of inefficiency, surplus stock movements, or opportunities for optimization.

Environmental Analysis

For environmental studies, Sankey diagrams are employed to analyze water, air, or pollution flows between different sources and sinks, assisting in the planning of conservation strategies or mitigation measures.

Conclusion

Sankey diagrams are an invaluable tool in the visual analysis of complex data flows. Their ability to reveal insights, improve understanding, and enhance storytelling makes them a preferred choice in a variety of applications ranging from science to business. By following the guidelines outlined in this article, you can create compelling and informative Sankey charts that unlock the true value of your data.

SankeyMaster

SankeyMaster is your go-to tool for creating complex Sankey charts . Easily enter data and create Sankey charts that accurately reveal intricate data relationships.

SankeyMaster - Unleash the Power of Sankey Diagrams on iOS and macOS.
SankeyMaster is your essential tool for crafting sophisticated Sankey diagrams on both iOS and macOS. Effortlessly input data and create intricate Sankey diagrams that unveil complex data relationships with precision.
SankeyMaster - Unleash the Power of Sankey Diagrams on iOS and macOS.
SankeyMaster is your essential tool for crafting sophisticated Sankey diagrams on both iOS and macOS. Effortlessly input data and create intricate Sankey diagrams that unveil complex data relationships with precision.