Sankey charts are a type of flow chart that are used to visualize the flow of data or conversions. They are a powerful tool for understanding the efficiency of complex systems and for identifying potential bottlenecks. In this article, we will provide a guide to creating and applying Sankey charts.

Creating a Sankey Chart

Sankey charts can be created using a variety of software, including Microsoft Excel, Google Sheets, and many others. In this article, we will be using Excel to create a Sankey chart.

To create a Sankey chart in Excel, follow these steps:

1. Open Excel and create a new workbook.
2. Insert a chart onto the worksheet.
3. In the chart, go to the Data tab.
4. Click Insert, then click Sankey chart.
5. Choose the data range that you want to visualize.
6. Customize the chart as desired.
7. Save the chart.

Applying a Sankey Chart

Once you have created your Sankey chart, you can use it to visualize the flow of data or conversions. Some common applications of Sankey charts include:

1. Efficiency analysis: Sankey charts can be used to visualize the efficiency of a complex system. For example, you can use a Sankey chart to see how many customers are lost at each step in a sales process.
2. Conversion analysis: Sankey charts can be used to visualize the flow of customers through a conversion process. For example, you can use a Sankey chart to see how many visitors to a website convert into paying customers.
3. Performance analysis: Sankey charts can be used to visualize the performance of a team or project. For example, you can use a Sankey chart to see how many tasks are assigned to each team member and how many are completed.

Conclusion

Sankey charts are a powerful tool for visualizing flow and conversion. They are easy to create and customize, and they can be used in a variety of applications. Whether you are analyzing customer behavior, performing efficiency analysis, or tracking the performance of a team, a Sankey chart is a valuable tool.

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